Top 3 Things To Do for Your Business This Year

January 18, 2020

my philosophy

Crystal Rausch of Nobility Leadership working on laptop on couch


I’m super pumped to have Crystal Rausch of Nobility Leadership on the blog to share her top 3 things to do for your business this year! This girl knows her stuff guys, so read through for these simple steps that will no doubt cause some great growth for you, both personally and professionally.


Crystal Rausch of Nobility Leadership working on phone with laptop


Crystal Rausch is the owner/leadership coach at Nobility Leadership, a leadership development consulting firm based out of Seattle, WA that works with management teams in small businesses and individuals looking to grow as leaders. She grew up in Minnesota where she met her high school sweetheart turned husband. Crystal went to the University of Minnesota for her undergraduate degree in HR then completed her master’s degree in Organizational Leadership at Gonzaga University. Spending most of her career working in field leadership for Target Corp., she then left to start her own company in 2017. Crystal has two kids, 3 years old and 3 months old, and a dog named Bear.




I recently moseyed over to Crystal’s home for a content creation session where we snapped all the photos you’ll see in this post. Here’s a snippet of what she had to say about our time together!


“Before I worked with Casey, I was struggling to come up with content to post to my website, my blogs and my social media that actually represented me and my company. I was so frustrated because I didn’t know what I should have pictures of or how to make them look professional.

Working with Casey was so easy! Before she came over, I was really anxious that I wouldn’t have the right outfits or that my office wouldn’t look great. I was especially nervous that she would ask me what I wanted, and I honestly wouldn’t even know what to say. Casey never once expected me to come up with ideas. She posed me and kept the shoot moving quickly without feeling rushed. I felt confident in front of her camera!

Now I have so many incredible photos to use that are 100% me. She captured who I am and what my business is without ever meeting me before the day of our photoshoot. I am amazed at her photography talent and her people skills. She is one of the best!”


I’ve since been to two of her workshops and I have to say, the way she speaks truth into all facets of business is outstanding. It’s crazy apparent that Crystal was made for this! Ever meet anyone like that? It’s so refreshing. Her expertise pushed me to ask her to write a guest post for you guys to help kickstart your year and push your business game to the next level.


Crystal Rausch of Nobility Leadership and her daughter working on her laptop





Crystal here! As we head into 2020, there are so many things being thrown at us. New Year’s Resolutions, setting goals, being productive, achieving more, growing our businesses, the list goes on. Being a small business owner myself, I totally understand how stressful this can be. Trying to juggle all the things required of you while growing as an individual and a business is rough.


As a leadership coach, I want to help you develop and grow this year, but without all that crazy overwhelm in the way. Here are the 3 best things you can do for your business this year.


1. Set S.M.A.R.T. Goals


I could go on for several blog posts about what a S.M.A.R.T. goal is, but I’ll break it down simple for this post. Every goal should be specific, measurable, attainable, realistic and timely. What does this mean? Make sure your goal has a deadline. I recommend no more than 90 days out for a goal. Be realistic and keep it attainable. You should be able to measure success. How will you know if you’ve met your goal? And most importantly, put some action steps in place. Write your goal then map out how you’ll actually achieve it. Done.


Crystal Rausch of Nobility Leadership writing on pad of paper at desk


2. Find an Accountability Person or Group


If you own a business, you likely no longer have a boss who is holding you accountable to the goals you’ve set and the work that needs to be done.And let’s be honest with ourselves, how many times do we let our to-do list roll over into the next day because we just aren’t feeling it that day? Find someone who can help hold you to what you say you’re going to do this year. Make sure it’s someone who wants to see you succeed, someone who understands your business at least on a basic level and someone who is willing to be honest with feedback.


Put a time on the calendar once a month to update them on your goal progress, sharing your commitments so they can ask you about them. You’ll be surprised how motivating it is to get stuff done when someone is asking you about it.


Crystal Rausch of Nobility Leadership enjoying a cup of Starbucks coffee with her daughter


3. Recognize Yourself with a Celebration


This might be the Enneagram 3 in me coming out, but who doesn’t love to be recognized?! Running a business is a lot of work, and setting goals and having someone calling us out to keep us on track can be tiring and sometimes frustrating (but we all know anything worthwhile is tough work). To keep our mindset positive and motivated, it’s important to be proud of yourself! Schedule some celebration time into your calendar when you achieve a goal or even knock out a simple action step toward completing a goal.


Just like not having a boss can leave us skipping out on things since we won’t get in trouble, not having a boss can leave us feeling unappreciated and without a much-needed pat on the back when we have a win. Recognize yourself with a celebration that means something to you. Get a facial, go out for happy hour with friends, buy that pair of shoes you’ve been eyeing. Or maybe something simple like allowing yourself some Netflix binging!


Crystal Rausch of Nobility Leadership drinking coffee on couch in office


If you do these 3 things this year, you’re going to see progress. You’re going to see your business moving forward. This will help you stay focused despite all the things being thrown at you in our world today. 


Graphic for Top 3 Things To Do for Your Business This Year blog post


Casey here – I can’t wait to really put these tips into practice this year in my own business and really see results! Thanks so much to Crystal for taking time out of her busy schedule (this lady is superwoman and runs her killer business with a toddler and baby!) to share this on the blog. 


Think you know someone who might benefit from this too? Send over this infographic with all the gold Crystal shared! Save it on Pinterest and help out your fellow entrepreneurs out this year, yeah?


Infographic for Top 3 Things To Do for Your Business This Year with Nobility Leadership

comments +

Leave a Reply

%d bloggers like this: